top of page

Data builds your model.
This gives you trends and insights.
That form hypotheses.
That are tested.
To give you intent.
Impact through innovation
You can read more about the impact we have had and the services we offer below.


The Great British AI Anxiety: From Fear to Flourishing in an Automated Future
The stark reality revealed by a recent TUC report that 51% of UK workers are concerned about AI's impact on their jobs, represents more than just a statistical snapshot. It reflects a profound moment of reckoning for British society as we stand at the crossroads of technological revolution and human aspiration. The anxiety is particularly acute among younger workers, with 62% of those aged 25-34 expressing concerns, suggesting that the very demographic expected to drive futur


Navigating AI's Ethical Frontier: Reflections from My Digital Catapult Mentoring Experience
By Adam Dustagheer As Managing Director of Datnexa, I recently had the privilege of participating in Digital Catapult's responsible AI...


Bridging the AI Skills Gap: Supporting the UK's National AI Strategy
The UK's Bold Vision for AI Skills Development The UK government's recent announcement of a partnership with leading tech giants to...


AI Services - At a glance
AI Value - Audit & Strategy We provide a comprehensive assessment of your organisation's readiness for AI adoption. Our service delivers...


Data Services - At a glance
Data 101 Receive expert guidance on the essentials of data management, analysis, and utilisation. Our team will equip you with the...


Data, security and compliance?
Ensuring the utmost security and compliance of our data handling practices is at the core of our operations. We take pride in...


Model Optimisation
Keeping your competitive edge with accurate prediction and insights. For the longer term, we make sure the model is maintained and the...


Propensity & Forecasting
Predict your audience and your goals


Data Model and Mapping
Get deep insights and actionable intelligence from internal and external data, all tailored to your goals.


Neighbourhood Intelligence
Hyperlocal targeting for your physical and social advertising
bottom of page