About Datnexa: Leading Technology Innovation for a Better Tomorrow

Datnexa is a pioneering data consultancy and AI solutions company that transforms complex data challenges into actionable insights and sustainable growth opportunities. Founded by Adam Dustagheer, a seasoned digital strategy expert with over 20 years of experience, we stand at the forefront of innovation in data science, machine learning, and artificial intelligence.

We believe in big ideas, bold technology, and building a better tomorrow. As purpose-driven problem solvers, we are deeply committed to delivering outcomes that matter, combining cutting-edge technological expertise with real-world impact.

What Sets Us Apart

Strategic Machine Learning Excellence

Datnexa provides strategic machine learning solutions to data-rich organisations that need clarity from and confidence in their data as they grow and scale. We specialise in leveraging AI and MLOps to drive innovation, efficiency, and growth for our clients across diverse sectors.

Proven Track Record

With extensive experience across government regulation, healthcare, professional services, and charity sectors, we bring unique insights into leveraging technology to solve pressing societal challenges. Our work spans from predicting falls amongst elderly populations to streamlining special education needs assessments.

Human-Centred AI Solutions

We create technology that augments human expertise rather than replacing it, ensuring our solutions resonate with users and increase adoption rates. Our inclusive design philosophy emphasises that "good design is diverse design, is robust design".

Our Services

Product Strategy & Innovation

We partner with organisations to develop comprehensive product strategies that align technology capabilities with market opportunities. Our approach combines deep data analysis with user research to identify untapped potential and create roadmaps for sustainable growth.

Design & User Experience

Our design team creates intuitive, accessible interfaces that make complex data insights comprehensible to all users. We employ human-centred design principles to ensure our solutions are not only technically sound but genuinely usable in real-world environments.

Go-to-Market Strategy

From market analysis to launch planning, we help organisations successfully bring data-driven products to market. Our expertise spans competitive analysis, pricing strategy, and distribution channel optimisation to maximise market penetration and adoption.

Data Strategy & Consulting

We provide end-to-end solutions for data-driven decision making, customer engagement, and operational efficiency. Our consultancy services focus on identifying and addressing unique challenges through comprehensive process and data reviews that streamline management reporting.

AI & Machine Learning Solutions

From our groundbreaking Hey Geraldine AI assistant for social care professionals to predictive analytics for public health interventions, we develop innovative AI applications that create tangible positive change.

Digital Transformation & Training

We help organisations future-proof themselves by providing digital and data strategies that give them the clarity and confidence to grow in an increasingly complex digital landscape.

Innovation in Action:

Our flagship innovations include

Hey Geraldine: A revolutionary AI assistant for social care and health professionals, built using the knowledge of experienced occupational therapists to provide 24/7 support
National Frailty Index (NFIX): An ambitious project identifying individuals at highest risk of falling within the next two years across England and Wales
EHCP Plus: AI-powered solution streamlining Education, Health and Care Plans for children with special needs

Our Leadership

Adam Dustagheer, Managing Director, brings over two decades of experience in digital strategy and transformation. As a certified Dataiku expert and passionate visionary leader, Adam has successfully led complex, large-scale data and digital projects across multiple sectors, making him uniquely positioned to guide organisations through their digital transformation journeys.

Jake Holland, Chief Solutions Officer, brings exceptional expertise in digital transformation and data strategy developed over nearly two decades in senior leadership roles. His diverse experience spans public sector transformation, international policy implementation, and data-driven campaign strategies, making him ideally suited to help organisations navigate complex digital transformations whilst delivering sustainable, positive change that fuels both brand and business growth.

Joe Miller, Chief Operating Officer, oversees marketing and communications, develops strategic partnerships, creates operational frameworks, and supports sales strategy delivery. His expertise in cross-departmental coordination, budget management, and stakeholder liaison ensures that our ambitious projects translate into practical, deliverable outcomes that create meaningful impact for our clients.

Our Commitment to Excellence

We are committed to the highest standards of data protection and privacy, ensuring compliance with GDPR and UK data protection laws. As a signatory to FutureDotNow's Workforce Digital Skills Charter, we believe that a highly skilled workforce is essential for the UK's competitive advantage.