About
We’ve been described as "the most human AI company out there" because we build technology that elevates expertise rather than replacing it
Applied AI, data and digital transformation for public service organisations. Datnexa is a trusted innovation partner helping teams in local government, health and care, and public-purpose organisations turn AI ambition into safe, practical delivery that improves outcomes, effectiveness, and capacity.
Who we work with
Datnexa works with leaders and digital teams across local authorities, health and care systems, and wider public service organisations who need to do more with less while keeping people, safety and governance at the centre.
We understand the pressures of demand management, resilience, and rising citizen expectations, and we specialise in making AI and digital tools usable in complex public environments, not just in pilots.
What Datnexa stands for
Our mission is simple: Big ideas. Bold technology. Better tomorrow.
Datnexa helps those in public life turn AI ambition into practical delivery, combining strategy, design, and build to deliver measurable outcomes for people and communities. We focus on self-service and community empowerment via digital tools that add capacity while improving satisfaction.
Four things define how we work:
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Problem-led, not hype-led. We start with real public service challenges like demand management, frailty, and system resilience, then design technology that fits existing governance and practice.
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Tech for good, with shared value. We operate for profit but not profiteering, passing on economies of scale from reusable components rather than inflating product-style margins.
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Reusable products and accelerators. We build AI applications, data products and components that can be reused across clients, reducing cost and time to value.
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Knowledge transfer and client ownership. We embed knowledge within client teams so they retain the skills, tools and assets needed to govern and grow AI independently.
Products, services and knowledge
Every Datnexa engagement brings together three layers:
Reusable AI and data solutions.
Named applications and accelerators that address common public sector challenges, including AI assistants like Hey Geraldine, data products such as the National Frailty Index (NFIX), and digital twins for demand and capacity planning.
From concept to live environment.
End-to-end delivery spanning opportunity identification, service design, build, cloud migration, and quality assurance. We take ideas from concept to working prototype in weeks rather than months, then support full implementation into live environments.
Building long-term capability.
Training, advisory and playbooks designed to build AI readiness and digital confidence. Proven knowledge transfer through workshops, coaching, and reusable methods, so progress is sustainable beyond the initial project.
How we deliver
Datnexa’s strategic platform centres on applied, problem-led AI and digital transformation.
Our delivery pattern is clear and repeatable:
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Discover opportunities. We work with service and digital leaders to identify high-impact use cases, building evidence-led business cases rooted in outcomes and social value.
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Design solutions. We co-design services, operating models and governance, ensuring AI agents and data products fit into existing processes and accountability structures.
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Deliver proof of value. Small, agile teams move from concept to working prototypes rapidly, with clear metrics on safety, efficiency, and impact.
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Embed knowledge. We train teams, hand over playbooks, and coach internal leads so organisations can scale and govern AI confidently.
Underpinning this is a cloud-native operating platform on AWS with integrated information security, quality assurance and testing, giving public bodies confidence in safety and compliance.
Our Team
Datnexa combines leadership, advisory and technical expertise with a deliberately human-centred ethos. Visitors often tell us we are “the most human AI company they’ve seen”, because our work starts with people, services and governance – not just technology.
Adam Dustagheer, CEO & Founder
Adam is a digital transformation specialist who combines corporate, third and public sector expertise to drive organisational change through strategic technology implementations. He leads Datnexa’s vision and delivery, bringing over two decades of experience across complex, large-scale data and digital projects.
Jake Holland, Chief Solutions Officer
Jake has managed digital transformation projects across membership and public-sector organisations, integrating websites, volunteer systems, fundraising platforms and management tools. He focuses on designing solutions that deliver sustainable, positive change for both services and citizens.
Joe Miller, Chief Operations Officer
Joe has 20+ years in operational delivery and project management across HR, events, marketing and communications, stakeholder engagement and campaigns. He ensures Datnexa’s ambitious projects translate into practical, deliverable outcomes for clients.
Miranda Roberts, Solutions Organiser
Miranda’s role is to make AI relevant and usable for people. She works with client teams to translate complex technology into clear solutions, ensuring AI agents and digital tools are embedded in day-to-day workflows rather than remaining abstract pilots.
Aneesh Thankachan, Technical Lead
Aneesh is an experienced lead developer and Technical Lead with over 15 years of experience architecting and delivering scalable digital platforms. He leads our technical delivery across AI applications, data products and cloud-native systems.
Yeen Lau, Project Lead
Yeen has 10 years’ experience in delivering and managing digital products in the academic publishing and non-profit sectors. She coordinates multi-stakeholder projects to keep delivery aligned, governed and on track.
Felix Elsworth, Content & Multimedia Assistant
Felix supports the team with content and admin, with a specialism in video, audio and sound design. He runs Gaffer Taped, our production house based in Soho, helping us tell the story of AI and digital change in ways that resonate with staff and communities.
Commitments and assurance
Datnexa is a UK private limited company headquartered in London, operating as a focused public sector partner aligned around long-term impact, shared innovation and enduring client relationships.
We are committed to the highest standards of data protection and privacy, ensuring compliance with GDPR and UK data protection laws. As a signatory to FutureDotNow’s Workforce Digital Skills Charter, we believe a highly skilled workforce is essential for the UK’s competitive advantage and for safe, confident AI adoption.
Our operating model uses small, agile teams that deliver big-firm quality at lower cost, giving public bodies both assurance and flexibility that freelancers alone cannot offer.
