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Navigating AI Strategy: The Three Essential Concepts

1/ Strategy as Sovereign

At the heart of any successful venture lies a well-defined strategy, shaped by clear objectives and a deep understanding of the audience. This strategic foundation ensures that every action taken propels you towards your desired outcomes, bolstered by a solid tactical plan and relevant KPIs to keep you on course. In the ever-evolving realm of technology, tactics may change, but a robust strategy remains timeless, safeguarding your future in the dynamic landscape of AI.


2/ The Coronation of Quality Assurance (QA)

In a world awash with content and services, the importance of Quality Assurance (QA) is paramount, reigning supreme as the ultimate endpoint of your strategy. As automation and AI-driven solutions take on more tasks, ensuring that outputs align with your strategic goals and impact becomes critical. QA transcends mere functionality and accuracy checks; it becomes a strategic imperative to verify that every output resonates with your intended impact, safeguarding against biases and potential legal or reputational risks. In this new era, those diligent in their QA efforts will distinguish themselves, while those who neglect this critical aspect may face unintended consequences.


3/ Curation Takes the Throne

With the digital age bringing an unprecedented volume of content and services, the act of curation emerges as a key strategy. The role of tastemakers evolves, merging with that of influencers to navigate the vast seas of information, distinguishing the valuable from the trivial. This curation process is not just about selecting content; it's about influencing the direction of technology itself, ensuring that it aligns with strategic objectives and ethical standards. In a landscape where misinformation can spread like wildfire, being a trusted curator becomes a defensive bulwark and a strategic advantage, preparing organizations to combat misinformation effectively and maintain their integrity in the face of potential threats.


As AI continues to reshape our world, understanding and implementing these three core concepts—strategy as sovereign, the coronation of QA, and the critical role of curation—will be pivotal in navigating the complexities of AI strategy, ensuring that organisations not only survive but thrive in this new technological era.

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